Maternity photos can go from “just okay” to STAND OUT by following just a few styling and color tips.

These are my top tips that I share with my clients while planning for their sessions. These tips reflect my experience as a professional maternity photographer in Rochester NY and they also reflect what I find beautiful and visually appealing. Beauty and art are subjective so I encourage you to take these tips into consideration, but also don’t be afraid outside of the box! Use them as inspiration for planning purposes, rather than feeling confined to them.

  1. Choose colors wisely and consider how colors influence emotions and mood
  2. Be careful with very bright or very dark colors
  3. Choose fabrics that photograph well: flowy, textured, and/or fabric that catches light
  4. Consider wearing nude colored underwear and/or bringing pasties to your session.
  5. Think outside the box

Hiring a professional photographer in an investment in your legacy and these photos will become family heirlooms. They’ll be on your walls for years and printed in albums that will last generations.

Read my tips below to help get you closer to the maternity photos that you’ve imagined in your mind. Photos that capture the natural beauty of your birthing body in a flattering way and reflect your personal story.

what to wear for your maternity photos

Choose colors wisely and consider how colors influence emotions and mood.

Color influences the overall look and feel of your maternity photos in two specific ways:

  1. Color Theory influences over how visually appealing the image is to certain people
  2. Color Phycology influences the overall feeling, often referred to as ‘the mood’ of images.

Color theory and color harmony are so important in the art of photography, in my opinion. Some color combinations are naturally more appealing to the eye, like purples and yellows, for example.

Like asters and goldenrod, a purple and a yellow flower that grow together in perfect color harmony.

Robin Wall Kimmerer writes about them in “Braiding Sweetgrass.” I love the words that she put to Nature’s brilliance as exemplified by asters and goldenrod:

Alone, each is a botanical superlative. Together, the visual effect is stunning…

Growing together, both receive more pollinator visits than they would if they were growing alone. It’s a testable hypothesis; it’s a question of science, a question of art, and a question of beauty.

Robin Wall Kimmerer, “Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants”

A monochromatic color scheme (multiple shades of the same color) can be equally as beautiful!

But if I could give you just ONE TIP to take away, it’s to pick a color harmony and be consistent with it. And don’t forget to consider the location and the background in the overall color scheme. It’s important! Example: outdoor maternity photos at Highland Park during Summer in Rochester NY, the predominant colors of the background will be very green. So, you may want to opt for a complimentary color palette that would contrast green, a pretty terracotta color, if you want to stand out from the background in your photos rather than blend in.

This is especially important for maternity photos because we are trying to accentuate your bump. The more contrast the better!

Here are some seasonal color palettes to give you some inspiration

Color Phycology explains why some colors instantly make us feel a certain way, whether we recognize it or not. The basic principle is that warm colors and cool colors evoke different emotions. Cooler colors (blues, purples, and greens) are associated with serenity and warm colors (reds, oranges, yellows) are thought to be stimulating.

But it can go deeper than that sometimes, like the color black being associated with power, red being associated with romance, and purple with royalty.

Color plays an important role in story being told through your maternity photos, and it’s an easy way for you to express a little more of your personality and preferences.

Be careful with very bright or very dark colors.

Bright colors, especially bright primary colors, should probably be avoided because they are super overpowering. Opt for light / pastel / neutral / muted colors, especially as your main outfit color.

Rich jewel tones also look great, especially in a studio environment or outdoors in Fall or Winter.

I would avoid dressing in all black or any very dark colors but there are exceptions to this rule! When you’re in a studio environment and it’s part of an intentional style & concept, pure black can work really well.

When in doubt, consult your photographer about wearing black and other dark colors (navy, gray, etc) and always feel free to ask for color recommendations, as well!

Choose fabrics that photograph well: flowy, textured, and/or fabric that catches light

The fabrics you wear will have an impact on the overall look of your photos, and your comfort level during your session.

My two suggestions are to add movement and add texture:

  1. You can add movement by wearing long flowy dresses or floor length maxi skirts. This also gives you something to hold on to and something to do with your hands! I love how flowy fabrics immediately insert a mood of romance and whimsy, so if that’s what you’re after than flowy is the way to go. You’ll want to avoid stiff or very constricting fabrics that will make it difficult for you to pose and move around.
  2. You can add texture with fabrics like lace, velvet, tulle, satin, chunky knits, and jeans. Adding in layers and accessories, like a jean jacket or scarf, can help too. The texture and layers adds interest to the photos and helps you stand out from the background.

Styles that Look Great for Maternity Photos

Empire Waist

Dresses that cinch above the belly look great, in general. This ruffled pink gown is part of my maternity client closet and is available for any of my clients to wear during their sessions!

maternity photo with empire waist gown

Crop Top

Show off that beautiful bump in a really cute way. I have a collection of really cute ones mostly from Cleo and Kin.

maternity photo wearing jeans and a crop top

Lingerie

’nuff said.

black and white maternity photo wearing lingerie

Simple Fabric Wraps

I have a collection of fabrics that photograph well available for any session. Pictured here is white satin.

fabric wrap for maternity photo

Don’t be afraid to think outside the box!

This is simply a beach cover up that is worn with simple bra and underwear. I love the texture, the tassles, and the flattering fit that shows off this Mama’s beautiful bump.

Consider wearing nude colored underwear and/or pasties.

In general, your underwear and bra should be as close to a ‘nude’ color as possible so they won’t show under your cloths. You’ll also want both your bra and underwear to be seamless, especially your underwear. You don’t want to have lines showing underneath your dress. Shapewear is a good alternative if you feel more comfortable wearing that. Don’t mind going commando? By all means, skip the underwear all together!

I recommend wearing pasties instead of a bra if you’re planning to wear a dress. This will give you so much more flexibility in what you can wear AND I won’t have to photoshop out your bra straps in your final images 😉

Where to Shop for Maternity Clothes

If you’re a client of mine, you’ll have access to my maternity closet that has options ranging from formal gowns to casual options. We’ll go through my wardrobe options when we meet for your Style and Concept consultation about one month before your session. If you want to shop for your own maternity clothes, here’s some recommendations for where to look:


Looking for a Maternity Photographer in Rochester NY?

I specialize in capturing the natural beauty of your pregnancy. I’m known for creating an easy-going and natural environment for you to feel empowered & beautiful in your birthing body.  And by leading with genuine curiosity about you and your story throughout the process, I’m able to craft images that get to the heart of what’s most important to you.

I’d love to hear more about you and what you’re dreaming up when it comes to your maternity photos. Inquire here to start a conversation!


More Resources for Planning your Maternity Photos:

Best Locations for Photos in Rochester NY & The Finger Lakes

When To Take Maternity Photos

Are Maternity Photos Worth it?

What to Wear for Maternity Photos

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